[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ovod.cz\/spotify-hudebni-magnat-v-cesku\/#Article","mainEntityOfPage":"https:\/\/www.ovod.cz\/spotify-hudebni-magnat-v-cesku\/","headline":"Spotify: hudebn\u00ed magn\u00e1t v \u010cesku","name":"Spotify: hudebn\u00ed magn\u00e1t v \u010cesku","description":"Doba zlat\u00e9ho v\u011bku kazet z\u00a0devades\u00e1t\u00fdch let a c\u00e9d\u00e9\u010dek z\u00a0prvn\u00ed dek\u00e1dy nov\u00e9ho mil\u00e9nia je pry\u010d. U\u017e od roku 2013 klesl po\u010det zakoupen\u00e9 hudby ve form\u011b vinyl\u016f nebo c\u00e9d\u00e9\u010dek o osmdes\u00e1t procent. Hudebn\u00ed pr\u016fmysl je na zhroucen\u00ed. Moment\u00e1ln\u00ed situace \u010ce\u0161i letos utratili za hudbu o osmdes\u00e1t dva procent m\u00e9n\u011b ne\u017e v\u00a0roce 2013, a i tehdy to byl […]","datePublished":"2020-09-18","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.ovod.cz\/author\/#Person","name":"","url":"https:\/\/www.ovod.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/82449f5dd313bdc88befc1a2d3138ce45c5e7d5eeee84221e3cf7fbc184b80d3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/82449f5dd313bdc88befc1a2d3138ce45c5e7d5eeee84221e3cf7fbc184b80d3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ovod.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ovod.cz\/wp-content\/uploads\/img_a278340_w3091_t1602060899.jpg","url":"https:\/\/www.ovod.cz\/wp-content\/uploads\/img_a278340_w3091_t1602060899.jpg","height":0,"width":0},"url":"https:\/\/www.ovod.cz\/spotify-hudebni-magnat-v-cesku\/","about":["Ekonomika"],"wordCount":365,"articleBody":"Doba zlat\u00e9ho v\u011bku kazet z\u00a0devades\u00e1t\u00fdch let a c\u00e9d\u00e9\u010dek z\u00a0prvn\u00ed dek\u00e1dy nov\u00e9ho mil\u00e9nia je pry\u010d. U\u017e od roku 2013 klesl po\u010det zakoupen\u00e9 hudby ve form\u011b vinyl\u016f nebo c\u00e9d\u00e9\u010dek o osmdes\u00e1t procent. Hudebn\u00ed pr\u016fmysl je na zhroucen\u00ed. Moment\u00e1ln\u00ed situace\u010ce\u0161i letos utratili za hudbu o osmdes\u00e1t dva procent m\u00e9n\u011b ne\u017e v\u00a0roce 2013, a i tehdy to byl osmdes\u00e1tiprocentn\u00ed pokles proti roku 2004.\u00a0 Digit\u00e1ln\u00ed prodej rostl, ale v\u00a0naprost\u00e9 v\u011bt\u0161in\u011b se jednalo o ileg\u00e1ln\u00ed stahov\u00e1n\u00ed.Pro\u010d se Spotify rozhodlo vstoupit na \u010desk\u00fd trh? Rok 2008 byl zlomov\u00fd. \u0160v\u00e9dsk\u00e1 spole\u010dnost Spotify zalo\u017eila streamovac\u00ed platformu, kter\u00e1 je za ur\u010dit\u00fdch podm\u00ednek zdarma, nebo bez omezen\u00ed za pau\u0161\u00e1ln\u00ed poplatek \u2013 a m\u011bla \u00fasp\u011bch. \u0160v\u00e9dsko se v\u00a0roce 2013 rozhodlo vstoupit i na \u010desk\u00fd trh hlavn\u011b proto, \u017ee jsou to zem\u011b se stejn\u00fdm po\u010dtem obyvatel, a\u010dkoli finan\u010dn\u011b nesrovnateln\u00e9. Spotify vytvo\u0159ilo p\u0159\u00edzniv\u00e9 ceny pro n\u00e1\u0161 trh a pak se jenom \u010dekalo, co bude d\u00e1l. Usp\u011bli. U\u017e po dvou letech fungov\u00e1n\u00ed Spotify streamov\u00e1n\u00ed se uk\u00e1zalo, \u017ee \u010desk\u00fd trh s\u00a0hudbou, tou leg\u00e1ln\u011b streamovanou, vzrostl.Stream nebo c\u00e9d\u00e9\u010dka? Zat\u00edmco ve \u0161v\u00e9dsku poslouch\u00e1 streamovanou hudbu \u010dty\u0159i p\u011btiny obyvatelstva, u n\u00e1s je to sotva jedna \u0161estina. P\u0159esto po\u010det lid\u00ed, kte\u0159\u00ed hudbu streamuj\u00ed, st\u00e1le roste a Spotify si slibuje, \u017ee do budoucna se \u010cesko \u0160v\u00e9dsku ve streamov\u00e1n\u00ed hudby vyrovn\u00e1 alespo\u0148 z\u00a0poloviny.Jak Spotify vyd\u011bl\u00e1v\u00e1 hudbou? Dvoj\u00edm zp\u016fsobem: \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 U\u017eivatel streamuj\u00ed zadarmo, ale v\u00a0tomto p\u0159\u00edpad\u011b se mus\u00ed sm\u00ed\u0159it s\u00a0t\u00edm, \u017ee m\u00e1 v\u00a0aplikaci reklamu, mezi p\u00edsni\u010dkami, kter\u00e9 poslouch\u00e1, se p\u0159ehr\u00e1v\u00e1 dal\u0161\u00ed reklama, a songy nejdou \u0159adit podle p\u0159\u00e1n\u00ed nebo m\u00edry poslouch\u00e1n\u00ed\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 U\u017eivatel plat\u00ed pau\u0161\u00e1ln\u00ed poplatek, a to v\u00a0hodnot\u011b 150 korun za m\u011bs\u00edc. Hudba se mu p\u0159ehr\u00e1v\u00e1 podle jeho chuti a poslouch\u00e1n\u00ed p\u00edsni\u010dek nep\u0159eru\u0161uje reklama, stejn\u011b jako z\u00a0jeho aplikace zmiz\u00ed reklamn\u00ed bannery po stran\u00e1ch                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Spotify: hudebn\u00ed magn\u00e1t v \u010cesku","item":"https:\/\/www.ovod.cz\/spotify-hudebni-magnat-v-cesku\/#breadcrumbitem"}]}]